Paloma

The primary objective of this project was to create a distinctive visual identity centered around a monogram, positioning the symbol as the foundation of the brand system. At the same time, the project served as an opportunity to demonstrate the capabilities of Monogram Lab (monogram-lab.com), a web application I developed to streamline the exploration and creation of monogram-based identities.

Monogram Lab played a key role throughout the design process, enabling rapid iteration and refinement while maintaining consistency across the identity system. The project also provided an opportunity to experiment with AI-assisted image generation using Gemini, producing visual assets that complemented the brand and reinforced its overall aesthetic direction.