The Outset

A clean, gentle skincare brand founded by actress Scarlett Johansson, focusing on simple, effective products for sensitive skin Working under Darkroom agency, I served as the central design authority, partnering with cross-functional Marketing and Creative teams to conceptualize and deliver high-converting, performance-driven assets for all advertising and email campaigns.

Operating within the established visual language of The Outset, my role centered on visual governance and strategic evolution: ensuring every piece of creative was highly cohesive and strictly on-brand, while simultaneously pushing the aesthetic boundaries to elevate the brand's expression and future refinement.